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FineWaters Announces New Syndicated
Content for Bottled Water Enthusiasts
Leading Water Portal Offers Complementary Websites Free Content Syndication
Via RSS Feed, as Part of Promotion To Educate Consumers on Bottled Water
Etiquette
LOS ANGELES, Sep 15, 2004 (BUSINESS WIRE) -- FineWaters(TM) (www.finewaters.com)
today announced that it has expanded its online information portal to
include content syndication via an RSS feed -- making it the definitive,
one-stop information source for bottled water enthusiasts.
At the same time, FineWaters unveiled an initiative aimed at encouraging
owners of gourmet food and bottled water-focused websites to incorporate the
FineWaters syndication into their own sites, as a way of adding fresh,
original content and further promoting bottled water.
FineWaters is an independent online publication dedicated to selecting,
drinking and enjoying fine bottled water. With a keen attention to the
epicurean life, FineWaters provides information on the products, places,
events and passion that define fine living.
"Fine bottled water is not a commodity -- it has a unique identity and it
deserves a place on the table," said Michael Mascha, PhD, FineWaters
principal and food anthropologist. "The demand for independent,
authoritative information is growing, and FineWaters is a destination for
literally anyone who enjoys bottled water and considers it a beverage of
choice.
"The new syndication feature adds one more dimension to what FineWaters
already offers and proactively reaches out to consumers, making it essential
for those who appreciate fine bottled water," Mascha said. "Consumers look
to FineWaters as an independent source for all information related to
bottled water as more and more people make bottled water an essential part
of a fine dining experience. With this new syndication, FineWaters can now
serve as an informative adjunct to other food related websites. The market
for fine waters is growing rapidly, and we're are educating the consumer and
giving bottled water its rightful place on the table, alongside wine."
Since its introduction in May 2003, FineWaters has become the Internet's
most influential portal on bottled water and the authoritative source for
water connoisseurs and their accompanying lifestyle. Exclusive editorial,
exhaustive research and a comprehensive interactive guide to bottled water
from around the world make FineWaters the destination of choice for people
looking for bottled water. The FineWaters directory of bottled waters
currently lists more than 400 hundred waters from 15 countries, and new
courtiers and waters are being added continuously.
FineWaters' main focus is on enhancing the quality of life by enabling
consumers to discover fine bottled water. Additionally, FineWaters features
a network of passionate water sommeliers, chefs and health/fitness experts
who contribute content to FineWaters on an ongoing basis. This ever-growing
resource educates visitors to the site on everything from matching fine,
bottled waters with food, the proper stemware or the right temperature for
bottled water.
ABOUT FINEWATERS
FineWaters is an online publication dedicated to selecting, drinking and
enjoying fine bottled water. FineWaters is the elegant destination and
authoritative voice for the fast emergence of water connoisseurs and their
accompanying lifestyle. With exclusive editorial, exhaustive research and a
keen attention to the epicurean life, FineWaters provides a thorough and
interactive guide to the products, places, events and passion that define
fine living.
SOURCE: FineWaters
Edge Communications, Inc.
Ken Greenberg, 818-719-9292
ken@edgepress.com
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